Unclear Next Steps
Competitor offering
Wait times or complexity
Payment options
None of these
Frustrating
Slow
acceptable
smooth
Exceptional
Always answer live
Usually live
Voicemail or delayed
Routed through webforms
AI or bots
1
2-3
4-5
>5
Varies widely
Website/chat
Direct contact with staff
Retail/storefront
3rd party platforms
We don't track
Email
Clarity
Complexity
Hidden fees
Missing information
Difficult to compare
Extremely confident
Mostly
Some gaps
Often not clear
Unsure
Unclear value
Better option elsewhere
Surprise fees
Lower cost option
Online reviews
Referral or word of mouth
Reputation
Responsiveness
Known Spokesperson
Advertising
Second thoughts
Too many options
Lack of confidence
Friction like too much time, effort
Nothing - we close fast
Social posts
Testimonials
Satisfaction guaranteed
Clear refund/return policy
Tenure, years in business
Customer requests
competitor behavior
Internal brainstorming
slow sales
we rarely update
One-size fits all
Good/better/best tiers
Fully custom
Some variation
Not intentional
0-10%
11-25%
26-50%
>50%
Not Sure
1-2
3-4
5+
Varies by step
Weekly
Monthly
Quarterly
Rarely
Product first, products drive sales
Efficiency first, low prices drive sales
Customer first. Intimacy drive sales
Reactive
Unclear/Inconsistent
Very likely
Somewhat
Maybe a few
Unlikely
We don't have one
Always
Often
Sometimes
Not sure
Constantly
Once or twice per year
1. Convenience (time required, effort, simplicity and ease) 2. Price 3. Customer Experience 4. Trust
None
Only one of these
Two of these
Three of these
All of these
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