1. When someone tries to become a customer, which of the following tends to slow them down the most?

      2. If you asked 10 new buyers to describe their buying experience in one word, what would you expect to hear?

      3. Which best describes how your team handles inbound sales questions during business hours?

      4. How many steps or handoffs are involved from the first inquiry to completed purchase?

      5. Which channels do buyers most often use to engage with your company?

      6. If a buyer compared your pricing to a competitor's, what would they likely notice first?

      7. How confident are you that first-time buyers fully understand what they're paying for - before they pay?

      8. When you last lost a deal on price, which of the following was discussed during the buying process?

      9. Which of these is most likely to earn a new buyer's trust today?

      10. What most often keeps your buyer from completing the purchase on the first try?

      11. Which trust building practices do you currently not use consistently?

      12. When reviewing your offering, which of these most often influences a change or option

      13. Which best describes your approach to product options or packages?

      14. What percentage of your revenue comes from products or services introduced in the last 24 months

      15. How many meaningful differentiators can your team clearly explain to a prospect?

      16. How often is customer experience discussed in team meetings?

      17. Which best reflects your internal culture?

      18. Does your team understand and can recite your mission?

      19. When departments solve problems, how often do they consider the buyer's point of view?

      20. How frequently do new competitors enter your market?

      21. How closely do you track your competitors changes to products, pricing or messaging?

      22. Which of these do you believe your top competitor outperforms you in?

      1. Convenience (time required, effort, simplicity and ease)
      2. Price
      3. Customer Experience
      4. Trust

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