The Billion-Dollar Formula – Live Interview with Jim Bramlett
Discover why Amazon, Netflix, and Uber dominate—with real-world insights you can apply.
Jim Bramlett, entrepreneur and Vistage Chair, shares his 40-year journey—from startup failures to decoding the 4 buyer criteria, the game-changing Hassle Score, and the “cheese strategy” that eliminates all buyer excuses.
In this episode, you’ll learn
The exact four criteria every buyer uses before making a purchase.
How Netflix dethroned Blockbuster (it wasn’t just the tech).
Why competitive advantage is outdated and what now leads the pack.
How successful companies neutralize all reasons to delay or say no.
“Whether you’re launching a startup or scaling a legacy business, this is pure, battle-tested strategy—not theory.”
Jim Bramlett
