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The Amazon Method

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IN THE BOOK

• learn why some companies dominate

• Save customers time, effort and money

• Market domination can be in your grasp

• focus on right priorities in your meetings

• don't leave it to chance

• don't settle for being a good company

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Dominant companies continuously invest in their efforts to improve the customer experience, reduce amount of time it takes a customer to engage them, make it easier (and with less effort) to do business with them, and use technology to become more efficient to pass along lower costs.  They know that without a constant focus on improving customer interactions, they risk their dominant position.

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